Major market development in 2026

Doubting customers demand clarity, not technical market stories. In this news story, we show you how to easily explain market development toward 2026 and support you with a visual A4 flyer for your sales calls.

What is changing in the market?

Around April 2026, international market dynamics are changing. This makes the exceptionally low price levels of the past period less obvious. In practice, this may lead to:

• price adjustments that vary by brand and supplier
• more fluctuations in availability and delivery times
• less predictability in purchasing conditions

This does not happen everywhere at once, but it does increase uncertainty in the chain.

Why "waiting a little longer" is becoming riskier

Many end clients base their consideration on what they saw in recent years: prices fell, so waiting seemed logical. In practice, however, we see that after a period of sharp declines, markets often stabilize and then move again.

Around clear tipping points usually occur:

• price changes that are out of sync
• shorter validity of offers
• more uncertainty about availability

This makes it more difficult to manage expectations, both for you as an installer, and for your customer.

Specifically, what does this mean for you?

If you have projects planned for 2026, it is often wise to discuss timing explicitly. Not because there is a "must" hurry, but because a timely decision can provide:

• earlier establishment of terms and price levels
• more peace of mind in planning and delivery
• clearer agreements with your customer

This way you avoid having to have new conversations later under less predictable circumstances.

Market developments Flyer: support for your customer conversations

To explain this development in a neutral and understandable way, we have developed an A4 flyer that you can use directly towards end customers.

The flyer helps you to:

• have the conversation without technical or fiscal jargon
• explain market developments visually
• Manage expectations realistically and calmly

In the flyer you will find

• a short explanation in plain language
• simple graphs: price decline → tipping point April 2026
• an informative tone, without sales pitch

Suitable for use:

• at the kitchen table
• in quotations and consultations
• in the showroom or by e-mail

Do you also want to communicate this story clearly and consistently towards your customer?

The energy market continues to move. By informing customers timely and clearly, you help them make better decisions, without pressure, but with realistic expectations.

Do you have questions about the flyer or want to spar about how to have this conversation with your customers? Feel free to contact us.